The Hyper-Social Organization
by Francois Gossieaux and Ed Morgan.
Social media are changing our working world, our companies and our organizations. In social media we behave like human beings do in tribes and these tribes form new successful business communities. They center around the human being and his or her network. The tribes are agile and lead a life of their own.
Human beings are behaving like herding animals, creatures of habit. This is also true when it comes to where and how they would like to work and of course what they buy. These modern tribes in the social media are formed around shared passions, pains, sense of duty or based on common traits. The social media tribes influence the way companies sell their products, innovate and service their customers.
Fascinating insights provided by the authors based on a wide ranging annual survey. The book teaches on how to engage with these tribes if you are in business and want to keep being successful. Absolutely worthwhile reading.
Yours, Martina Violetta Jung